Squeeze Page Formula Revealed (Part 02) – What is the Difference Between a Squeeze Page and a Landing Page?

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One common misconception is that a landing page and a squeeze page are the same thing – but the reality is that they are very, very different.  A landing page is typically a topic page or sub-topic page for a site and is specifically designed around that topic or sub-topic.  Its purpose is to funnel traffic to the main page – whether that is the homepage, or perhaps a sales page or squeeze page.

Again, to illustrate this, let’s consider an example.  Assume that you have an insurance company and that you sell many different types of insurance – home owners, auto, motorcycle, etc.  You may have various different landing pages on your site, such as, yoursite.com/home-owners-insurance.html and yoursite.com/auto-insurance.html .  Each of these pages would be optimized for that particular topic or sub-topic and would serve to educate the visitor about your services and related products.  However, they would not likely have a squeeze page on them.  More than likely they would have a big call to action button, like, “Register Here for a Free Quote”.  This button would then take you to a simple short form squeeze page.

There are many variations of this concept, but the above model is the most conventional.  Remember the definition of a squeeze page is that in order to proceed you must provide some personal data (many squeeze pages, in order to be as streamlined as possible, only require an email address and nothing more).  A landing page, in comparison, is more of an information topic or sub-topic page whose purpose is to act as a funnel to direct traffic towards your money page.

Landing pages are commonly designed around SEO (Search Engine Optimization) related keywords that are highly relevant to your site.  To explain this concept further, let’s go back to the insurance example.  You might have several landing pages that are all catered towards very specific SEO keywords that are relevant to your product or service and that you want to provide highly targeted and relevant information to.  For example:

• Yoursite.com/high-risk-car-insurance.html
• Yoursite.com/classic-car-insurance.html
• Yoursite.com/smokers-car-insurance.html
• Yoursite.com/teenager-car-insurance.html

These might all be highly relevant topics for your insurance site and so you may have a separate landing page with pertinent information about your products and services on all of those individual pages.  However, you would still not likely have a squeeze page there. If you missed part 01, read it here. Read Part 03 to learn more about Squeeze page goals and conversions…

Related posts:

1. Squeeze Page Formula Revealed (Part 01) – What is a Squeeze Page?
2. Squeeze Page Formula Revealed (Part 04) – Elements of a Good Squeeze Page
3. Squeeze Page Formula Revealed (Part 05) – Squeeze Page Design Concerns with Google