Tag Archives: internet marketing
A 7 Step Guide to Effective Blogging

A 7 Step Guide to Effective Blogging

I have tried several times over the past few years to be an effective blogger. First, I want to pose a question. What does it mean to be an effective blogger? It can mean a lot of things to different people. It could mean a certain number of rss subscribers or a certain number of [...]

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Easy Video Player – One of My Favorite Tools for Online Video

At least a few times a week, I get asked, “What is the best video player to use on my website.” There are several video sharing websites out there. Youtube, vimeo, and other video sharing sites make it easy to upload and embed video on your website; however, you don’t have as much control over [...]

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A Simple Marketing Flow for Online Businesses

A Simple Marketing Flow for Online Businesses

Today I want to share with you a very simple yet very powerful way to look at Internet marketing. In today’s world, we often get bogged down in a lot of the details of HOW to do things without first understanding the basic concepts of WHY we do things. Now don’t get me wrong. The [...]

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Squeeze Page Formula Revealed (Part 05) – Squeeze Page Design Concerns with Google

Squeeze Page Formula Revealed (Part 05) – Squeeze Page Design Concerns with Google

The last topic to consider about squeeze pages is directly relevant to Google and Google Adwords campaigns.  If you are planning on driving traffic to your squeeze page from Google Adwords, then there is one topic you must become intimately familiar with – quality score. Awhile back, Google introduced a “quality score” to assess the [...]

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Squeeze Page Formula Revealed (Part 04) – Elements of a Good Squeeze Page

Squeeze Page Formula Revealed (Part 04) – Elements of a Good Squeeze Page

By now you should have a pretty good understanding of what a squeeze page is, but the keys to creating an effective squeeze page may still be a bit ill defined.  Let’s talk about what the core competent of an effective squeeze page are and how you can maximize your results. When discussing the elements [...]

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Squeeze Page Formula Revealed (Part 03) – Goals, Conversions and Tracking – Oh My!

Squeeze Page Formula Revealed (Part 03) – Goals, Conversions and Tracking – Oh My!

So, remember where above that it was pointed out that there would be one common theme of TEST, TEST, TEST?  Well, here’s where it comes into play. The first fact that you must admit is that this is merely a numbers game – math.  Sorry, but you will have to have some basic math skills [...]

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Squeeze Page Formula Revealed (Part 02) – What is the Difference Between a Squeeze Page and a Landing Page?

Squeeze Page Formula Revealed (Part 02) – What is the Difference Between a Squeeze Page and a Landing Page?

One common misconception is that a landing page and a squeeze page are the same thing – but the reality is that they are very, very different.  A landing page is typically a topic page or sub-topic page for a site and is specifically designed around that topic or sub-topic.  Its purpose is to funnel [...]

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